You cannot have social media goals. It’s like having copy machine goals. The copy machine is a business tool, and if you need it, it’s there to help you meet one of your business goals. Treat social media the same way.
The best way to understand which tools will help meet which goals is to cut through the crap that the buzz is built on. Figure out who is really using social media to meet their goals, and how they are doing it.
http://www.bnet.com/blog/startup-tips/4-biggest-lies-about-social-media/192?tag=mantle_skin;content
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