Saturday, October 8, 2011
Friday, October 7, 2011
Wednesday, September 28, 2011
AIDA
AIDA is a simple acronym that was devised a long time ago as a reminder of four stages of the sales process (Strong, 1925). AIDA stands for Attention, Interest, Desire, Action.
It is, in modern terms, a fairly simplistic model. This does not mean that it is no longer of value--it simply means that it is not the whole story. The bottom line is that it is useful to use it as a checklist and guideline, but not as the only checklist or guideline.
Friday, September 16, 2011
Tuesday, September 6, 2011
Govt wants access to BBM: reports - Times LIVE
Govt wants access to BBM: reports - Times LIVE
The government wants new regulation giving the police access to BlackBerry's encrypted messenger service (BBM), according to reports on Tuesday.
Social Media Revolution 2011 - YouTube
Social Media Revolution 2011 - YouTube
Part of the world's most watched Social Media video series; "Social Media Revolution" by Erik Qualman. Based on #1 International Best Selling Book Socialnomi...
4 Biggest Lies About Social Media | BNET
You cannot have social media goals. It’s like having copy machine goals. The copy machine is a business tool, and if you need it, it’s there to help you meet one of your business goals. Treat social media the same way.
The best way to understand which tools will help meet which goals is to cut through the crap that the buzz is built on. Figure out who is really using social media to meet their goals, and how they are doing it.
http://www.bnet.com/blog/startup-tips/4-biggest-lies-about-social-media/192?tag=mantle_skin;content
Friday, September 2, 2011
BRIC becomes BRICS: Emerging Regional Powers? Changes on the Geopolitical Chessboard
The world's four main emerging economic powers, known by the acronym BRIC ‹ standing for Brazil, Russia, India and China ‹ now refer to themselves as BRICS.
The capital "S" in BRICS stands for South Africa, which formally joined the four on Dec. 24, bringing Africa into this important organization of rising global powers from Asia, Latin America and Europe. President Jacob Zuma is expected to attend the BRICS April meeting in Beijing as a full member.
Thursday, September 1, 2011
Performing public relations during a crisis
Underlying assumptions:
Public relations practitioners play a crucial role in crises, the same role they have every day: maintaining and improving their organization’s relationships by effectively communicating with its target audiences.
Public relations practitioners are not normally responsible for resolving the underlying problem(s) that created a crisis situation. They cannot independently determine their organization’s actions. A public relations unit’s goal during a crisis is to get the organization through the situation with as little damage to its reputation, credibility, and key relationships as possible. In some cases, — e.g., Tylenol —effective crisis communication can actually enhance an organization’s reputation. Although crises demand immediate responses, public relations practitioners need to maintain a long-term perspective that aims to enhance long-lasting relationships with important publics. Sometimes this requires unpleasant or painful, short-term actions. http://www.nku.edu/~turney/prclass/tips/crisis_response.pdf
Some Advantages Of Employing A Professional Speaker
One of the main benefits of choosing a professional speaker is for that at least one word - they are professionals - that it is their job - talking and giving speeches is what these people do professionally. Would you have your boss stitch a major leg injury simply because they have sewn a button on his or her shirt? Of course not and so it is with employing a professional speaker. Their craft using an audience can be significantly more than just a superb address but applies to various aspects including his or her experience, expertise of the topic, to the psychology of holding the consideration of the audience, engaging them and getting them to really listen closely.
Article Source: http://EzineArticles.com/6525637
Article Source: http://EzineArticles.com/6525637
Tuesday, July 12, 2011
Sunday, May 8, 2011
Monday, January 3, 2011
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